Marguerite Williams is a multi-talented author, copywriter and teacher.
Marguerite came to IdeaSwirl with with multiple websites. There was a site for her book, another for her workshops and copywriting business, and a third for her blog. She wanted to to simplify her life.
We decided to create an over-arching personal brand for her. Then we included her many endeavors under the umbrella of the Marguerite Williams brand. I digitized her signature to use as a logo. Then I created business cards and stationery with the new signature look. Then I created a very personal website incorporating Marguerite’s love of reading, travel and elephants while showcasing her writing talents. We included testimonials from workshop attendees, favorites quotes by notable authors and photos from her many travels to convey a sense of Marguerite’s vibrant personality.
At its core, graphic design directs users to the information they need to make a decision about your company and your products. Yet it can do so much more. It can influence. Persuade. Connect. Smart marketing leads people to your business, invites them inside, and encourages them to come back again. Let’s open the doors together.