Belue Farms has become known as the go-to place for health and wellness products in the Spartanburg, SC area.
From humble beginnings as a seasonal produce stand, the market had grown into a year-round, upscale health food store. They needed to update their image and raise awareness of their retail offerings.
After redefining their target audience, we positioned Belue Farms as a resource for good nutrition and healthy lifestyle, both through the products they sold and the information they provided.
We updated the logo for the farm, then built a new logo for the market around it. It was important to the client to maintain the connection between the working farm, which provided much of the produce sold in the store, and the market. Similarly, the red barn, located just behind the store, represented a visual connection to the roots of this second generation farm.
Next we created an easy-to-navigate website, filled with nutritional information and healthy living guides alongside the usual details about sales, market hours and location. It needed to be easy for them to update with weekly and monthly specials.
We developed a brochure to be handed out at the local farmers market, to inform people of the many lifestyle offerings of the store. And we created print advertising to maintain brand recognition in local publication catering to wellness, and provided social media graphics and email templates that the client could update easily themselves.