Belue Farms Natural Market

Belue Farms has become known as the go-to place for health and wellness products in the Spartanburg, SC area.

The Challenge:

From humble beginnings as a seasonal produce stand, the market had grown into a year-round, upscale health food store. They needed to update their image and raise awareness of their retail offerings.

The Solution:

After redefining their target audience, we positioned Belue Farms as a resource for good nutrition and healthy lifestyle, both through the products they sold and the information they provided.

We updated the logo for the farm, then built a new logo for the market around it. It was important to the client to maintain the connection between the working farm, which provided much of the produce sold in the store, and the market. Similarly, the red barn, located just behind the store, represented a visual connection to the roots of this second generation farm.

Next we created an easy-to-navigate website, filled with nutritional information and healthy living guides alongside the usual details about sales, market hours and location. It needed to be easy for them to update with weekly and monthly specials.

We developed a brochure to be handed out at the local farmers market, to inform people of the many lifestyle offerings of the store. And we created print advertising to maintain brand recognition in local publication catering to wellness, and provided social media graphics and email templates that the client could update easily themselves.

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What our clients say:

"Knowing Kathy personally and professionally for over 20 years, I am still constantly impressed with her creativity and innovation. Kathy has the ability to develop graphics and designs that are fresh, and yet classic at the same time. She truly makes every project better and easier, and her eye for detail is impeccable. I would not only recommend her; I would insist on her."

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Sandi Constantino Thompson
Conceptual Copywriting

What our clients say:

"I’ve known Kathy for over 20 years, and she’s one of best graphic artists out there. Kathy’s professional, thorough and she listens well, while asking the right questions to understand your market and your customers completely. This results in a product that’s always on target with your needs. Her detailed, yet “down-to-earth” approach makes communication and every project easy."

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Harriett Belue
Belue Farms Natural Market

What our clients say:

"To gain attention in today's market, you need to convey your message quickly and clearly. And words are not enough; you need professionally designed graphics. With Kathy Davis’ help, Solace for the Children has touched our community and the nation, and the credibility gained from our consistent graphic identity cannot be underestimated. Kathy is a valuable part of that success!"

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Patsy Wilson
Solace for the Children

What our clients say:

"A Speech-Language Pathologist for nearly 25 years, I wanted to take my private practice to the next level. That’s when I met Kathy Davis. Kathy created a brochure that doubled my business in just three months, and explains how I focus my energy to help others. She is reliable, talented, and designs materials that reflect your company in a most perfect way."

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Marianne Umphlett
LKN Speech Language Pathology